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Why Choose Senita?

In the wide world of women’s sportswear, why should you choose Senita Athletics? Sure, there’s the fact that we were competitive athletes with firsthand knowledge of high-performance gear, and that we’re busy, working mothers who understand the need for comfort and functionality, but Senita Athletics was created with one very specific goal in mind: to create affordable, high quality workout clothing. We continue to offer premium sportswear at palatable prices; everything on the website is under $50! Retail stores are looking for the best prices too, but that desire keeps their designers bound to a specific number, meaning they must resort to lower-quality materials and manufacturers. We completely eliminate this problem by simply removing the constraints of a retail store...

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Senita Spotlight: Becky Williams, Good for the Swole

When sisters Jenna and Maddie founded Senita Athletics, they were building not just a business, but a family. Here at Senita Athletics, we are continually inspired by our customers and the many incredible women we are privileged to collaborate with. We want to share their stories so we can all benefit from one another’s successes. Look for Senita Sister Spotlights here on our blog and be part of our family!  High Waisted Motion Pants Aside from winning the award for the best Instagram name ever, Becky Williams from Good For the Swole shares her tips for making the most of workouts and nutrition while balancing motherhood. Already a seasoned fitness coach, Becky changed her focus after becoming pregnant and started...

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Senita Spotlight: Sia Cooper, Diary of a Fit Mommy

When sisters Jenna and Maddie founded Senita Athletics, they were building not just a business, but a family. Here at Senita Athletics, we are continually inspired by our customers and the many incredible women we are privileged to collaborate with. We want to share their stories so we can all benefit from one another’s successes. Look for Senita Sister Spotlights here on our blog and be part of our family!  What you see (and read) with Sia Cooper is what you get. Her Diary of a Fit Mommy website and social media pages contain exactly that: the honesty and wisdom typically only found in personal journal writing. Sia tackles tough topics like a boss (because she is a boss) including...

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What is SENITA?

Senita. (Seh-nee-tuh) A cactus found in the harsh desert environments of Arizona and California, known for its beautiful blooms and long life. In short, a beautiful survivor.  Senitas originally photographed in 1905 were revisited in the 1990s for a study. Though bruised by desert conditions and time, nearly every senita was still standing. These beautiful survivors represent the spirit of everything we do.  The symbol of the senita plant is our constant inspiration for our clothing. In every step of our design process, we consider beauty, functionality and quality. We want our clothes to inspire women to live healthy, happy, long and beautiful lives, just as the senita cactus. Even among the harshness of the world and the challenges of...

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This Trend Is Here To Stay - High Waisted Pants

Is anyone else out there as excited as I am about high-waisted pants being back in style?   Chances are if you lived through the early 2000’s, your only option for pants were items affectionately named things like “hip huggers” and “low riders.” To combat this, we layered our clothing with long undershirts and prayed no one noticed our underwear when we bent over. Millions of teenagers everywhere believed their “waist” was below their belly button. The only true-waisted pants available were mom jeans from Sears. And so we suffered.   But no longer!    My first purchase of high-waisted pants (that weren’t mom jeans, even though I’m a mom, in jeans…) revealed it was possible to bend over without...

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