Senita Athletics was founded by two sisters in December 2015 with the goal of providing durable, fashionable, and functional athletic gear at a fraction of the price of our competitors.

We believe that high quality athleticwear, and the confidence and empowerment that come with it, should be accessible. We design our products in house, in Arizona, to empower you, in your everyday life, to become the best version of yourself. By cutting out the middleman, we are able to provide access to high-quality yet affordable gear along with a kick*** supportive, uplifting community.

In this community, we are sisters. Sisters in the sense that we are genuine, honest, and real. We have each other’s backs, build each other up, and push each other to achieve our dreams. At Senita, we feel privileged to play a small part in making you look, feel, and perform your best every day, and at every stage of life.


As a former volleyball player and someone who has attempted almost every workout video or fitness class available, I had tried many different brands and many pieces of activewear over the years. Ultimately, I was always disappointed by some combination of the fabric, style, and price. I wanted to feel strong, stylish, and comfortable, and I couldn’t justify breaking the bank to do so. I've also always believed that the right outfit, paired with the support and empowerment of those around you, can give you the confidence you need to take on the world, or at the very least, take on the day.  My goal at Senita is to make every single one of you look, feel, and perform your absolute best when you put on one of our products or engage within our community. This means offering all our products at a fair price so they are accessible to as many people as possible. We believe that the benefit of these products should be to your life, your happiness, and your goals - not the overhead and margins of expensive brands.

I’m partnered in this mission with my husband, Andrew. Both being born and raised in the Midwest, surrounded by friends and family, we understand the importance of community; which is why we’re so excited about what exists, and what’s to come, at Senita. As a family-owned and run business we remain grounded and focused on doubling down on our mission and bringing the best to each of you. My greatest ambition for Senita is that it is a true reflection of each of you - your hopes, dreams, needs, desires, and aspirations – and for that reason, we’ll always be here listening, taking feedback and incorporating what we learn into the future of Senita.